What is Athleisure?

Athleisure has been and is becoming a more popular term. Athleisure and activewear has two different meanings. When I first started Lifestyle Athletics I simply said "workout clothes", athleticwear and I even mentioned "athleisure" a few times. I at the time like how the term "athleisure" sound but didn't really pay attention to the meaning. I stuck with the term "athleticwear" for a while but after learning and researching my market I realized I was in fact growing/building an athleisure brand. 

Activewear - "casual and comfortable clothing that is specifically designed for exercise, sports and outdoor events. You'll typically wear activewear to yoga, the gym, or running errands. Its primary aim is functionality, and it uses lightweight, quick-drying, airy and figure-hugging material that promotes comfort and movement. Activewear comprises fabrics with softer profiles, such as Nylon, Spandex, Lycra and other synthetic materials."

Athleisure - "a type of versatile sportswear that combines function and fashion that you can wear daily in non-sport settings. It combines activewear and trendy streetwear and is designed for daytime and leisure activities, even if you don't work out. 

Where to Wear

• Workouts and yoga sessions
• Travelling by plane
• Running errands
• Going out to lunch
• Shopping
• Going to work (with a smart casual dress code)

Differences between Activewear and athleisure

- Activewear can be worn for both active and casual activities. It's suitable for exercise and then the transition to casual wear. Athleisure sits at the crossroads where traditional sportswear meets activewear, originally designed as daytime or leisurewear but ultimately adapted for more formal situations. 

- Athleisure is more stylish and versatile, comfortable and functional. However, athleisure tends to be more popular because it combines the aesthetics of both fashion and sport. 

See how I style the Blush Pink Set from the Butter Collection on Instagram

Styling Blush Pink Set

Stayed tuned for more ways to wear/style your athleisure 

- Myia B.